Engage Your Customers: 5 Direct Mail Options for Printers

While January has a certain fresh-start feeling, August is a close second.

There’s a shift that happens as fall approaches. If you’ve felt that and wondered how to capitalize on it, consider the power of new marketing to reach your current and prospective customers. We specialize in fresh looks for your print shop, and we’d love to talk to you about adding one of our well-designed pieces to your marketing lineup. Contact us today!

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

Connecting with your customers is easy with the Coffee Break newsletter. Easy to produce and exciting to receive, this full-color newsletter is a lighthearted way to get your name in front of your customers. Jokes, cartoons, a unique calendar, and the right amount of advertising make Coffee Break a great addition to your marketing plan. Here are a few of the jokes you’ll find in this month’s newsletter:

• How come fish are so skinny? Cause they only eat fish.
• “Where’s everyone going?” one chicken asked another as they ran along with the flock. “The farmer said some men are going to lay a sidewalk out front, and we all want to see how they do it.”

Make a solid impression on your customers and prospects by regularly mailing the Coffee Break newsletter!

FastStart

Product- and service-specific marketing is essential to encouraging first-time or repeat business. You want the recipient to say, “I didn’t know they had that!” and then contact you to make a purchase. FastStart exists to inform your customers and prospects about the products and services you provide. Here is a glimpse at this month’s content about postcards:

Postcard marketing doesn’t have to be boring. Reinvent your approach with our unique postcard designs that capture attention and make a lasting impression.

Ensure your customers and prospects know what you have to offer with the easy-to-produce FastStart mailer or postcard!

Local Edge

As a print shop, partnering with local businesses to help them succeed is a joy. The Local Edge postcard is a simple way to maintain that partnership as you let the businesses in your community see the quality printing you can provide while reminding them of your available products and services. Here’s a sample of this month’s postcard about special-event printing:

Whether it’s a school play or a corporate gathering, we’ll make your event shine. Experience the power of personal connection as we partner with you to create jaw-dropping programs and event marketing materials.  

Local Edge is an easy way to keep your name and high-quality printing in front of your customers. Give us a call to add it to your marketing plan!

National Direct Mail

If the direct mail you’ve been sending doesn’t seem to connect with your customers, the National Direct Mail postcard or mailer may help. Full of information about the what, why, and how of printing, the National Direct Mail will open your customers’ eyes to the real power of print. This month’s content is focused on

In a world saturated with digital media, embrace print’s unique capabilities to set your company apart and make a meaningful connection with your audience. Unlock deeper connections and build long-lasting customer relationships! 

Print marketing is vital to a growing and successful business. National Direct Mail reminds your customers that you are the place to come when they need quality printed products!

Printer’s Press

There’s something about the Printer’s Press newsletter that sets it apart from other print marketing. Actually, many things about it make it stand out: the general-interest articles, featured recipes, marketing-specific language, top-ten list, and just its overall entertainment value.

This month’s articles include:

• Yard Signs: Your Outdoor Advertising Solution
• Exploring America’s Best Zoos
• Take a Walk

Printer’s Press is the kind of mail your customers will look forward to receiving. Its staying power ensures it will pass through many hands, keeping your marketing message going all month long. We’d love to help you add it to your marketing lineup!

DOWNLOAD OF THE MONTH CLUB

NEW ONLINE MARKETING CONTENT THIS MONTH

Designing Memorable Experiences

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, offers insights into delivering memorable experiences, and implementing a structured framework for experience design can set you apart and elevate your print marketing to new heights.

Effective experience design goes beyond superficial encounters. It’s about creating moments that resonate personally, providing users with fulfillment and satisfaction.

Memory plays a vital role in how experiences are perceived and valued. Consider the emotions, thoughts, and actions you want your audience to recall when considering their interaction with your brand. By focusing on the user’s perspective, you can craft experiences that are not only memorable but also meaningful.

Want more? Continue reading “Designing Memorable Experiences.”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, which is included free within the all-new Email Marketing Fof Printers subscription. Check it out today!

Choosing the Best Direct Mail Package for Your Print Shop

Whether you choose the lighthearted Coffee Break newsletter, the product-focused FastStart mailer, the community-oriented Local Edge postcard, the comprehensive National Direct Mail, or the entertaining Printer’s Press, each option offers unique benefits to elevate your marketing efforts. Evaluate your specific needs and goals to determine which package aligns best with your business strategy.