Your print shop works hard to produce quality printed materials that your customers are proud to distribute to promote their businesses. It seems only right that you would also produce quality printed marketing materials to promote your own business.

The direct-mail pieces we provide allow your print shop to let someone else (us!) handle the marketing while you focus on giving your customers the attention and care they deserve. We’d love to work with you to add a monthly direct-mail package to your marketing plan!

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

Send a smile through the mail with the Coffee Break newsletter. Easy to produce and distribute, this humorous newsletter is marketing your customers will look forward to receiving. Even better, the jokes and monthly calendar make Coffee Break the kind of marketing that gets passed around the office. Here are a few of this month’s jokes:

What did the bald man exclaim when he received a comb for a present? “Thanks, I’ll never part with it!”

I’m writing a book on all the things I ought to be doing—it’s an oughtobiography.

Coffee Break is a newsletter with staying power that keeps your company name and marketing message in front of your customers. Consider adding it to your marketing lineup today!

FastStart

Information is the key to making purchasing decisions. The FastStart mailer and postcard are designed to inform and spark creativity when making choices about print purchasing. Here’s a sample of this month’s text about professionally printed door hangers:

Door hangers are an excellent way to introduce your company to new customers and remind current customers about your services and specials. Are you ready to become more visible and bring in new business? Contact our expert print professionals today to begin creating your own personalized die-cut door hangers.

Introducing your customers to the products and services your print shop provides while inspiring them to consider ways those products and services could improve their bottom line—now that’s good marketing. We’d love to help you make FastStart a part of your monthly marketing plan.

Local Edge

The Local Edge postcard is an easy and effective way to remind your customers that you are a local print shop that desires to be a resource to your community. The relationship your print shop can have with local businesses benefits both of you, so why not take the time to foster that relationship? Here’s the message found in this month’s Local Edge:

Celebrate your independence from impersonal marketing solutions and choose a local printing partner who puts your needs first. We pride ourselves on delivering quality service that knows no bounds.  

Take the time to make your name and reputation for quality known in your community with the straightforward Local Edge postcard.

National Direct Mail

Print marketing goes so far beyond business cards and brochures, yet many businesses’ marketing plans stop there. National Direct Mail exists to open your customers’ eyes to the wide variety of print products and services available. Consider the text in this month’s National Direct Mail:

Embracing print in your multi-channel marketing strategy can increase reach and engagement with your target audience. Stay ahead of the curve by incorporating print into your campaigns for a well-rounded and effective approach. We can help; let’s talk! 

This easy-to-produce mailer or postcard is sure to reach your customers with a message that print remains an effective and essential part of any marketing strategy.

Printer’s Press

If one of marketing’s goals is connection, Printer’s Press will definitely help you reach that goal. This monthly newsletter remains popular because it appeals to a wide audience and delivers the right amount of marketing content to influence print purchasing decisions. This month’s articles include:

• • Fight the Post-Vacation Blues
  • Get Your Name Out There
  • Summer Road Trips

With the monthly, four-page Printer’s Press newsletter, you can keep your name in front of your customers while also building a positive connection. You and your customers will be glad you did!

DOWNLOAD OF THE MONTH CLUB

NEW ONLINE MARKETING CONTENT THIS MONTH

Bold Simplicity: The Strategic Use of Flat Color in Branding and Advertising

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, offers insights into using flat colors in design to create visual clarity and instantly recognizable branding elements.

In the vast spectrum of design, flat colors stand out for their simplicity and visual impact.

Flat colors are defined as solid, unshaded hues without any gradients or textures, presenting a clean and uniform appearance. This quality allows them to create visual clarity and instantly recognizable branding elements. Opting for one flat color in a design offers an eye-catching modern aesthetic that is highly adaptable across various media.

This approach works because it simplifies the design to its core elements, allowing the message to shine.

Want more? Continue reading “Bold Simplicity: The Strategic Use of Flat Color in Branding and Advertising.”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, which is included free within the all-new Email Marketing For Printers subscription. Check it out today!

Boost Your Print Business with Strategic Marketing Solutions

Your print shop’s marketing efforts are as important as the quality of the printed materials you produce for your customers. By using direct mail pieces and other marketing materials, you can promote your print shop effectively without taking time away from serving your customers.