Show Your Print Buyers What You’re Made Of

Your marketing materials are one of the ways to give your customers a peek behind the curtain.

Well-designed, consistently mailed pieces let your print buyers see your attention to detail, creativity, and commitment to their success. Be sure your customers receive this reassurance that you can handle their needs and solve their problems with regular, direct-mail marketing. We offer some unique and impactful options you can add to your marketing lineup!

Coffee Break

Sometimes a look behind the curtain can also reveal the lighter side of your company.

A professionally produced humor newsletter like Coffee Break is crisp in its presentation but filled with puns, quips, and wit that let your customers see you have a sense of humor. Here are a few jokes from this month’s newsletter:

Me: What does “competitive salary” mean?
Boss: It means your salary will be competing with your bills.

If I’m counting right … It’s been ‘one of those days’ for three years now.

The exciting calendar and intriguing marketing messages round out this effective monthly newsletter and make it something your customers are sure to look forward to!

FastStart

With a fresh design and message each month, the FastStart mailer or postcard is sure to catch your customers’ eyes.

Either piece provides a glimpse at what your company can do for your customers and encourages them to make contact with you. This month’s focus on postcards might just be the push someone needs to consider doing business with you!

Postcard marketing is a tried-and-true way to promote your business or event. When you need quick, easy, and compelling marketing, postcards are just the thing. 

Consider making FastStart a part of your marketing repertoire!

Local Edge

Focused on encouraging connection with your local business, Local Edge reminds your customers of the benefits of choosing local. 

Having a collaborative team that you can partner with to make your next program or marketing event a success just makes sense. Get the one-on-one experience you need to ensure your projects are printed right, and the advantage of working with local people you know and trust.

Keeping it local means you and your customers succeed. Local Edge can help!

National Direct Mail

It’s easy to forget all that can go into a printed project.

This month’s National Direct Mail reminds your customers of the importance of the finishing work that can take their printed pieces to the next level. 

See all of your print-marketing pieces through to the finish line with superior finishing services that bring the extraordinary! From folding, scoring, drilling, numbering, die-cutting, stitching, and much more, your options are limitless! 

This print-focused mailer or postcard has what it takes to show your customers you are their full-service print provider.

Printer’s Press

Printer’s Press remains a solid choice for connecting with your customers.

The variety of articles alone is reason enough for someone to pick it up and start reading. What puts it over the top is the marketing thread woven throughout the piece, nudging your customers to consider the featured products and services.

This month’s Printer’s Press includes articles on topics like:

  • Take the Mystery Out of Meal Planning
  • Get More Face Time
  • Yard Signs Make a Statement!

With something for everyone, Printer’s Press is a solid option to let your customers know you are on their side.

Building the Perfect Letterhead

No matter what business you’re in, you will always need to have a way for professional communication, and it needs to be the right look and feel for your company.

The latest Ideas Collection tip provides your website visitor with tips for making your letterhead more beautiful and effective in their marketing efforts.

To read the tip in its entirety, check out “Building the Perfect Letterhead” here.

Did you know every website subscriber gets great content like this added to their website every month automatically? Or, you can even get access with our WordPress plugin!

Promote your tip and sell even more printing with the included Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!