The idea of marketing your print business isn’t as overwhelming as it might seem.
All that is required is to break it down into manageable chunks that will help you recognize what you’re doing well and what areas you need to focus on improving.
We’ve covered several pillars of marketing over the past five weeks aimed at helping you grow your print business.
Pillars, such as:
- SEO for Printers: 5 Requirements of Ranking Well
- Social Media For Printers: 7 Ways to Create Engagement
- Email Marketing For Printers: From List Buying to Launching Campaigns
- Marketing Automation For Printers: The What, Why, and How
- Direct Mail For Printers: How to Follow Your Own Advice
As much as you found value in that content, all five of those marketing pillars come together for one ultimate reward:
To get people to buy printing from you online!
5 Ways You Win Big: Online Ordering & e-Commerce
When effective marketing combines with an e-commerce solution for your business, you are on your way to something big!
Here are five ways your business succeeds with online ordering:
1) You create a greater reach.
Selling online allows you to be visible to your audience on a larger scale than ever before. No longer are you burdened to overcome locations or limited to customers or prospects you might happen to pass by your storefront. Instead, you can reach someone in the next county or the next country!
2) You get to enjoy the magic of order automation.
Ditch the confusion on which products are discounted and when. With online ordering, you can set up discount codes in the backend of your website and then not have to think about it. All customers and all of your employees will know exactly how much a product or service is supposed to cost.
What’s more, online ordering offers you the opportunity to sell printing while you sleep! Imagine waking up to a collection of orders ready for production that all came through your website? Let the online orders roll in!
For you to achieve your goals, visitors must first achieve theirs.
~ Bryan Eisenberg, Founder & CMO at IdealSpot
3) You save money.
Making your website an e-commerce website means you can skip the guessing and automatically track your inventory so you only order what’s needed. Or, on the flip side, it allows you to see how much of what you’ll need and gives you the ability to order in bulk at a better rate. Lastly, it could also mean that you need to hire fewer employees because orders are rolling in on their own, saving you big money.
4) You add convenience — Lots of it!
Being available 24/7 means your customers can place an order with you whenever they want. No longer will they have to fight with the weather or their schedule to get what they need. Why? Because you have it right at their fingertips.
But, the added convenience isn’t just enjoyed by your website visitors. You also get the convenience of making global store changes at the touch of a button. On top of that, your sales revenue doesn’t have to rely on only the number of ours your physical store is open. Bonus!
5. You set yourself up to scale.
Lastly, and most importantly, when you have an e-commerce and online order solution, you set yourself up to scale.
Business today will not be the same as business tomorrow. Each day requires a step toward growth, and in for you not to be buried under that impending growth, you need to be in a position where you are able to scale.
How can you easily scale available products, payment and shipping options, and other efficiencies? You set yourself up for growth today. You stop thinking like a small business and start planning as a big business. Offering online ordering and implementing an e-commerce for your website is a great place to start.
Ready to begin?
Neale Donald Walsch says that “Life begins at the end of your comfort zone.”
That same truth can be applied to your print business. Real business growth will begin at the end of your comfort zone.
Are you ready for it?
