Content-Rich Marketing

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Why Marketing Automation?

Because Every Touchpoint with Your Print Buyers is a Marketing Opportunity!

Capture leads, nurture and develop relationships with your print buyers, and move prospects through your sales cycle at scale, with the soon-to-be-released marketing automation feature in Odyssey 2.0!

Boost your relationship-building efforts with your prospects and customers across multiple channels without compromising consistency or turning your brand into a robot.

 

Print Production Starts, Continues, and Ends
with Relationships

Very few print buyers will buy a product or service they’ve never heard of, from a brand they don’t know, after the first initial touchpoint. That’s why you need relationship-building marketing before, during, and after a print order. Just imagine…

BEFORE

Turn prospects
into customers

DURING

Manage estimates
and orders

  • Schedule or send order status updates automatically
  • Offer promotions for complimentary products
  • Eliminate abandoned online shopping carts by reawakening their interest

AFTER

Turn customers
into repeat customers

  • Automatically follow-up with your print buyers on an order
  • Automate feedback surveys or referral and review requests
  • Schedule reminder emails to welcome buyers back

By adding the ability to connect with customers and prospects before, during, and after print production, you get the relationship-building abilities your customers will love you for.

It All Starts with Great Content

If you want to sell more printing, you need great content; the kind of content that builds connections with your customers and prospects at every stage of their buying journey.

Who Has Time to Create Great Content? We Do!

You can easily set yourself up for success by incorporating the recurring content that comes from Marketing Ideas For Printers into the marketing engine of Odyssey 2.0. Think how easy (and effective) your marketing becomes when you can build and schedule automated campaigns around content, such as:

Social Media Marketing


Direct Mail MarketingEmail NewsletterWhite Paper ContentIdeas Collection Tips

 

Or, Enjoy the Freedom to Go Your Own Way!

Use your own content and plug it into Odyssey’s marketing engine. You can set up your campaign rest-assured that Odyssey will send just the right content at just the right time, following the schedule you create.

    Want to Learn More About Odyssey 2.0?

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