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How can we help our clients and our community during this time?

The continued momentum of the coronavirus pandemic has found many small business owners tossing around questions, such as:

If you’ve found yourself in that boat, it’s okay; you are not alone. In fact, that inward tension you’re feeling of trying to find the perfect balance between continuing to build your brand and showing your customers and community that you care is one of the very things that unites us all at the moment.

So, take a deep breath. We will get through this. Together.

In the meantime, here are some ideas and examples to help you not only build your brand but also show your community that you’re a team player willing to help.

Do What You Do Best: PRINT!

Banners and Signs

Thank You Cards for Essential Workers

Labels and Stickers

Here are some examples of label products that were created for the current need and situation.

Graduation Reprints

  • Many families with high school seniors have already printed their graduation invitations and announcements and are now hoping the information is still correct despite the coronavirus. What if you offered to reprint their announcements for a discounted rate?
  • Others will be adding additional graduation postcards or business cards like this one to let their audience know that plans have changed due to COVID-19.

Business Reference Guides

Mike Jensen of Tri M Graphics in Owatonna, Minnesota, says

“We did have success creating a Business Reference Guide for our community. We engaged with close to 60 businesses in the area that participated in the program. We utilized our Mi4p website order form to create the way for them to submit their info. It worked awesome. We have info about it on our website – we then mailed out 13,400 of them through the Every Door Direct Mail Program.”

Spread the Love

You can also think bigger than individual print products with ideas like these:

When all is said and done, it’s important to recognize that the number one thing people will remember about your print business is how you treated them during their time of crisis. Keep your focus on people first and profits later, and things will work themselves out.

Read Other FAQs Regarding COVID-19:

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