Remember the childhood game of “kick the can”?
It was fun, simple, and easy. You’d kick a can down the street, pushing the challenge just a little further ahead, never truly resolving it, just postponing the inevitable.
But when you’re running a printing business, playing “kick the can” with your pricing strategy isn’t fun; it’s risky.
Why Traditional Pricing Feels Comfortable (But Isn’t)
Many printers rely on gut instincts and legacy methods to price their services.
It feels comfortable. You know your clients, you know your business, and you think you know your costs. But the reality is often different.
You’re frequently pricing based on assumptions or guesses, not facts. And when uncertainty creeps in, you instinctively compensate by inflating costs in areas you believe are already covered.
You’ve effectively kicked the can a little further down the road. You haven’t solved your pricing discomfort; you’ve just displaced it somewhere else.
The Real Problem: Avoiding the Uncomfortable Truth
Let’s face it. The reason you’re increasing the perceived cost of something you’re already confident about is that there’s another area in your pricing you’re less certain of.
Maybe it’s labor, maybe it’s materials, maybe it’s overhead.
You have a sense that your selling price should be higher, and you arbitrarily decide to inflate the true cost of a part of your process that you “think can handle the increase in cost.” Whatever it is, inflating costs elsewhere is your way of coping with discomfort. But this habit can quietly erode your profitability and long-term business success.
Every time you kick that can, you’re losing confidence in the accuracy and reliability of your entire pricing model.
You’re making your business vulnerable, one guess at a time.
Time to Stop Kicking the Can
If you genuinely want long-term success and to feel confident that your business is truly profitable, it’s time to stop playing “kick the can.” It’s time to face what’s really causing your discomfort: uncertainty.
You need clarity: real, concrete data that shows exactly what each job costs your business. Only then can you stop arbitrarily inflating costs elsewhere and start pricing strategically, confidently, and competitively.
>> See Odyssey in Action with a Personalized Demo
Odyssey: Your Path to Pricing Confidence
This is where Odyssey comes in.
Odyssey isn’t just software; it’s your ally in finally putting the can aside. With Odyssey, you’ll:
- Clearly identify the true cost of every aspect of your print jobs.
- Stop compensating for unknown costs by arbitrarily increasing prices elsewhere.
- Make informed pricing decisions with complete transparency, confidence, and accuracy.
- When you stop kicking the can, you stop guessing. And when you stop guessing, you start
winning.
Are You Ready to Face the Discomfort and Find True Confidence?
The most successful printers don’t hide from uncertainty. They confront it head-on and use accurate data to gain a competitive edge.
Odyssey is here to guide you every step of the way.
Ready to finally stop playing kick the can and start confidently pricing your print jobs? Discover the difference Odyssey can make for your printing business today.
>> See Odyssey in Action with a Personalized Demo
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