Welcome back! Last week, we discussed the importance of being relevant to today’s print buyers. Today, let’s talk profits.
Are you as profitable as you can be?
Profitability is key to the success of any print business. You can have all the right marketing and efficiency solutions in place, but if you’re not profitable, it won’t matter.
So, what can you do to ensure profitability? Start by focusing on these three things.
3 Focus Areas to Improve Your Profitability
Focus on accuracy.
From run speeds to click charges and more, you need accurate data on your costs and profitability so you can make data-driven decisions and estimates.
Focus on inventory management.
Paper shortages… customer complaints… make things easier on yourself with automatic restock alerts, vendor purchase orders, real-time paper updates, or tagging inventoried paper for certain products.
Focus on the Lost Pennies.
Overlooked charges like charging a penny a staple for saddle stitching or glue for notepads and carbonless forms can really add up.
Did you know if you charged a penny a staple for saddle stitching 1,000 booklets a week,
you could be missing out on over a thousand dollars per year per client?
Remember, being profitable doesn’t just benefit you, it also benefits your employees, your customers, and the future of your business.
We Believe in You
At Marketing Ideas For Printers, we believe that:
- Every printer can be successful.
- Every printing business and print job can be profitable, and
- Every printer can be (and should be) fearless of the future.
It’s also for these reasons that we built Odyssey 2.0, an all-in-one Print MIS solution focused on evolving with you and bringing your bottom line to the top.