NPSOA 2026 in Myrtle Beach: A Printer’s Game Plan for Going from Busy to Intentional

Myrtle Beach, South Carolina | March 19–21, 2026

If you run a print or sign shop, your days are usually spoken for before you even unlock the front door.

Press checks. Artwork changes. That rush job your best customer “forgot” to mention yesterday. Somewhere in there, you’re also supposed to think about sales, marketing, AI, your website, and whether your workflow is as efficient as it could be.

No wonder it’s hard to step away for a conference.

That’s exactly why the 14th Annual NPSOA Leaders Summit in Myrtle Beach is so valuable. It’s three days designed specifically for owners and leaders of independent print and sign shops like you to step back from the daily whirlwind and get intentional about how you’ll grow in 2026.

And yes, we’ll be there.

Marketing Ideas For Printers will be on-site, sharing real-world ways to put AI to work in your shop and connecting the dots with your website, workflow, and ongoing marketing.

Why the 2026 NPSOA Leaders Summit Is Worth Leaving the Shop For

Let’s be honest: it’s not easy to leave the shop, even for a couple of days. But the NPSOA Leaders Summit is designed to make that time pay you back.

Here’s what makes this event worth it:

1. It’s built for owners and leaders like you.

This isn’t a generic trade show.

It’s a room full of people who sign payroll, worry about margins, and understand what it’s like when a wide-format job takes over the schedule. You’ll hear from and sit next to people facing the same challenges you are.

2. You get space to work on the business, not just in it.

Back home, strategic thinking competes with “Where’s that proof?” and “Did UPS pick up?” In Myrtle Beach, the fires are someone else’s problem for a few days. You can refocus on your sales, marketing, workflow, and profitability without constant interruptions.

3. You leave with ideas you can actually use.

Sessions and workshops are geared toward small to mid-sized print and sign shops. Think practical, not theoretical:

  • How to run a leaner, more profitable shop
  • How to use AI in ways that actually stick
  • How to build more consistent sales and marketing activity

4. The hallway conversations alone are worth the trip.

Some of the best ideas show up when you’re chatting over coffee or comparing notes with another owner between sessions. NPSOA is famous for that “we’re in this together” atmosphere.

How to Turn NPSOA into a 3-Day Strategy Reset for Your Print Shop

You don’t need to attend every session to get value from the conference. You do need a plan.

Here’s a simple way to turn NPSOA 2026 into a focused, 3-day strategy reset:

1. Decide What You Want to Change in 2026

Before you ever hit the Myrtle Beach airport, ask yourself:

  • Do we need more consistent sales and marketing?
  • Do we need better workflow and estimating (fewer bottlenecks, fewer surprises)?
  • Are we behind on AI and worried about competitors getting a jump on us?
  • Is it time to upgrade our website or rethink how we show up online?

Pick your top 2–3 priorities. Those become the filter for which sessions and vendors matter most.

2. Build Your Personal Agenda Around Those Priorities

Once the conference schedule is in your hands, mark workshops and keynotes that speak directly to your goals.

You don’t have to see everything. You just have to see the right things for your shop.

3. Decide Ahead of Time How You’ll Use What You Learn

Too often, we come back from events with 25 ideas and 0 follow-through.

Instead, commit to 3–5 action items to implement over the next 90 days and schedule a brief post-conference debrief with your team when you get back to share what you learned and assign next steps.

Where to Find MI4P (and Our AI Sessions) in Myrtle Beach

We’re excited to be back with NPSOA this year, because the 2026 Summit gives us the perfect setting to do what we love most:

Help printers sell more printing with better systems, better marketing, and now, better AI workflows.

We’ll be there in two main ways:

  1. Leading an AI workshop built specifically for printers  (Thursday, March 19th at 11:oo am and 2:00 pm)
  2. Hosting a vendor booth where we can talk through your website, MIS, marketing, and AI questions one-on-one

“Copy, Paste, Win: AI Workflows for Printers” – Live Workshop at NPSOA

Our AI session isn’t an AI brainstorming session.

It’s built around a simple idea:

Most printers don’t struggle with ideas. They struggle with consistent execution.

We’ll walk you through AI workflows for printers designed to remove the guesswork and give you structure instead of random prompts. You’ll see:

  • The difference between simple prompts, upgraded prompts, and full AI workflow prompts
  • How a structured workflow guides you step-by-step through a real sales or marketing process
  • How you can literally copy from the meeting chat and paste into your favorite AI tool, then follow the steps

During the session, you’ll run a real, printer-specific workflow, like building a Target Account List that fits your capabilities and margin goals, instead of chasing anything with a budget.

You’ll walk out with a clear, prioritized list of accounts to pursue, something you can start using with your sales team as soon as you’re back in the shop.

You don’t need to be “an AI person.” If you can copy and paste, you can run an AI workflow.

Your NPSOA Member Benefit: A 3-Workflow Starter Path

NPSOA members get something extra at this Summit: a focused AI workflow starter set with three complete AI Workflows:

  1. Target Account List – Clarify exactly who your sales team should be pursuing.
  2. Prospecting Email Templates – Turn that clarity into outreach you can actually send.
  3. Sales Playbook – Capture what’s working so your team can repeat it.

These are all part of a larger system behind the scenes: the AI Workflow Toolkit Membership, a structured sales and marketing execution system built specifically for commercial printers.

There will also be a drawing at the event for a 3-month AI Workflow Toolkit Membership, so a few lucky NPSOA members can experience the full system first-hand.

Stop by the MI4P Booth: Websites, Odyssey, Marketing, and AI

Even though the workshop and member benefit are centered on AI, that’s not the only reason we’re coming to Myrtle Beach.

At the MI4P booth, you can:

  • See Odyssey Print MIS in action and talk about how it can streamline estimating, order entry, scheduling, and production for your shop.
  • Talk through your website: what’s working, what isn’t, and how a website built for printers can make it easier for customers to find you, request quotes, and reorder.
  • Explore how to keep your sales and marketing moving with:
    • Email Marketing for Printers
    • Social Media for Printers
    • Direct mail marketing packages

And of course, if you want to dig deeper into AI Workflow Toolkit Membership, we can walk through how it gives you a simple, bi-weekly execution rhythm and a library of printer-specific workflows so your sales and marketing efforts stop stalling and start moving forward, without hiring more people.

Think of our booth as a one-stop spot to talk through the big four: your website, MIS, marketing, and AI workflows.

Our encouragement: don’t just swing by for a quick hello. Bring one or two specific challenges you want help with, like:

  • “We start marketing… then it fizzles when we get busy.”
  • “Our website doesn’t feel like it reflects who we are anymore.”
  • “We know AI matters, but we have no idea where to start.”

Before you land in Myrtle Beach, put “Visit the MI4P booth” on your personal agenda and bring at least one sales, marketing, website, or workflow question you’d love to get answered.

We’re there to talk shop and help you sort out next steps.

A Simple Game Plan to Get the Most Out of NPSOA 2026

Here’s a quick checklist you can literally copy into your notebook or notes app before you go:

Before the conference:

  • Pick your top 2–3 priorities for 2026 (AI, marketing consistency, workflow, website, etc.).
  • Review the agenda and circle must-attend sessions that align with those priorities.
  • Add Dave’s AI workflow session to your schedule if you want practical, printer-specific AI you can use right away.
  • Make a short list of vendors to visit, including MI4P, and jot down 3–5 questions for each.
  • Bring business cards and a quick “snapshot” of your shop (equipment, team size, top customers) to make conversations easier.

During the conference:

  • Use breaks to talk with other owners, not just catch up on email.
  • Take notes in terms of “Ideas, Decisions, Actions” so it’s easier to sort through later.
  • At least once a day, ask yourself: “What’s one thing I heard today that I could implement within 30 days?”

After you get home:

  • Schedule a 30–45 minute team debrief to share what you learned.
  • Choose 3–5 concrete actions and put due dates and owners next to each.
  • If you loved the AI workflows, decide whether the AI Workflow Toolkit Membership is the structure you want to keep the momentum going.
  • If you’re ready for changes to your website, workflow, or marketing, line up a follow-up conversation with MI4P while everything is still fresh.

Can’t Make It to Myrtle Beach? You Can Still Move Forward

We know not everyone can step away in March.

If NPSOA 2026 isn’t in the cards this year, you can still bring more structure and momentum to your sales, marketing, and operations. Talk with our team about solutions to help you sell more printing through clarity, structure, and momentum for your print business.

Ready to Make NPSOA 2026 Your Most Intentional Conference Yet?

You’re already busy. That’s not going to change.

What can change is how intentional you are about the tools, systems, and habits that support your growth.

If you’re heading to Myrtle Beach for the NPSOA Leaders Summit, March 19–21, 2026,  come find us!

Let’s talk about how AI workflows, a stronger website, Odyssey Print MIS, and consistent marketing can work together to help you sell more printing in 2026, without adding more hours to your day.

Count Me In!

Get the latest updates and ideas from MI4P.