In part one of “3 Steps to Crafting A Marketing Message Your Ideal Buyers Will Love,” we talked about how your messaging is the core that will drive your entire business.
You learned that the first step to great a message is the “Who.” To whom is your message directed at?
If you haven’t created a buyer persona, you’ll want to go back and make sure you complete that step. After all, if you don’t have your “who,” you won’t be able to move on to the “what” of your message.
Once you’ve gone through the persona process, and you have a good idea of who your audience is, you’ll want to figure out what it is exactly that they need to hear from you.
When you’re able to craft the right message at the right time, and to the right people, you’ll get more leads and, ultimately, more sales. There ain’t nothin’ better than leads and prospects that proactively reach out to you to buy.
So, how do you do that?
First, you’ll want to learn how to have and show empathy.
Empathy is the art of putting yourself in someone else’s person shoes. When you begin to understand your ideal buyer (their pain points and their journey), you’ll then be ready to deliver the right marketing messaging and get your “what” right. More on this point later.
Another big part of the “what” includes when and involves specific touchpoints.
Here are some things you’ll need to know that involve a “when:”
The most important thing to remember is that all of your messaging should ultimately be a catalyst for sales.
If you’re thinking, “Great, but how am I supposed to do all that?” Stick around for next week when we’ll talk through the “How” in part three.