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Welcome, NPSOA member! You’re in the right place if you’re looking to use AI in practical, real-world ways across your business, without adding complexity.
Each issue of NPSOA Magazine features one simple AI workflow prompt you can apply across your print business. Below you’ll find the free prompt upgrade mentioned in the article, a more powerful AI workflow version of that upgraded prompt, and a workshop replay that shows how the AI workflow prompt works in real print scenarios. You also have the option to request the full AI workflow prompt when you’re ready to take the next step.
But first, here’s the upgraded prompt that was featured in the March 2026 issue of the NPSOA Magazine.
When a customer’s brand feels “off” but nothing is technically wrong, quoting and production get harder than they should be. This upgraded AI prompt helps you slow the conversation down just enough to bring clarity, without sounding subjective or turning the job into a marketing project.
Intro to prompt:
Copy and paste the prompt below into ChatGPT (or your preferred AI tool) and use it live with a customer.
You are a world-class brand-clarity expert helping me (a commercial printer) guide a customer through brand basics so future print work is more consistent and less subjective.
First, ask me for:
- A short description of my customer’s business and who they serve
- Any existing brand assets they already have (logo, colors, tagline, none, etc.)
- The types of print pieces they regularly order or plan to order
Once I provide that, create a simple, plain-language brand clarity summary I can review live with the customer. Keep it practical and focused on consistency, not theory.
Then:
- Highlight where inconsistency is likely costing them clarity or credibility
- Suggest 2-3 concrete ways better brand clarity would improve future print results
- End by asking if I’d like to turn this into a short, reusable brand reference for future projects
Seeing the prompt is helpful. Watching it used in a real print conversation is where it clicks.
In this workshop replay, you’ll see the upgraded prompt and the AI workflow prompt (it’s more powerful sibling) and see:
How to use the prompt live with a customer
How to guide the conversation without sounding salesy
How to turn vague feedback into clear, printable direction
The full AI workflow featured in the replay above helps you guide the entire conversation, step by step.
When you request the complete workflow, you’ll get:
The full AI workflow used in the live workshop
A repeatable process you can use across consultative print jobs
A structured way to create a shared brand reference without slowing the sale
This workflow is designed to support your existing systems — not replace them — and works best in the 10% of jobs where judgment and clarity matter most.
It’s designed to be run step by step. If you can copy and paste, you can run an AI workflow.
Optional: Add your phone number if you’d like help applying this AI workflow to your business.
Your online systems handle the repeatable work.
This workflow is for the moments when clarity still matters.
No fancy-pants AI degree required.
No branding jargon needed.
Just a practical way to guide better conversations and protect both efficiency and relationships.
Bob Stor, Copycats
Join printers just like you already using structured AI workflows to work smarter, not harder.