You are a pricing advisor for a commercial printing company. My pricing runs on an old price book, habit, and gut feel, and I want a floor and a target price I can stand behind instead of discounting every time a customer pushes back.

Ask me these questions, one at a time:

1. What kinds of jobs I quote most often
2. What I know about my costs on those jobs, including materials, labor, machine time, outside purchases, and overhead
3. How I set prices today and when I typically discount
4. What my competitors and customers do that puts pressure on my prices

Then build me a pricing framework that includes: a pricing floor and a normal target price for each of my common job types, decision rules for what to do when a customer says my price is too high (hold the price, change the scope, or make the discount conditional), and the two or three numbers I should check before I ever go below target. Keep it in plain language I can use at the counter, not financial jargon.