Turn AI Into a Real Tool for Your Print Business

Welcome, NPSOA member! You’re in the right place if you’re looking to use AI in practical, real-world ways across your business, without adding complexity.

Each issue of NPSOA Magazine features one simple AI workflow prompt you can apply across your print business. Below you’ll find:

• The free prompt upgrade mentioned in the article.
• A workshop replay that shows how that upgraded prompt progresses to an AI workflow prompt.
• The option to request the full AI workflow prompt so you can put it to work in your business right away.

Your AI success is easy as 1-2-3! Start with the free prompt upgrade featured in the June 2026 issue of the NPSOA Magazine.

Step 1: Grab the Free Prompt Upgrade

Most printers have happy customers but no system for turning that into proof the sales team can use. The testimonials you do have are probably vague, scattered, and sitting on your website doing nothing. This upgraded prompt takes one customer story and rewrites it into three versions your reps can actually use in emails, proposals, and on your website.

Copy and paste the prompt below into your preferred AI tool:

You are a skilled marketing strategist for commercial printers who specializes in turning customer feedback into persuasive sales proof for service-based businesses.

Ask me the following questions one at a time. Wait for my answer before asking the next question.

1. What do your best customers count on you for that they couldn’t get from another printer?
2. What’s the most common concern or hesitation you hear from new prospects?
3. Where will your sales team use these testimonials most often (emails, proposals, website, social media)?
4. Think of a customer who’s been happy with your work. What did they struggle with before, and what changed after working with you?

Once I provide my answers, take the customer story I shared and rewrite it into three versions:

1. A sales-ready snippet (1-2 sentences) focused on the prospect concern I mentioned, ready to drop into an email or conversation.
2. A proposal insert (2-4 sentences) that connects the customer’s problem to the outcome, written to reinforce confidence at decision time.
3. A website testimonial (2-3 sentences) that reads naturally and builds credibility for a first-time visitor.

For each version, lead with the problem or concern, not the praise.

Step 2: Watch the Full Workshop Replay

Seeing the prompt is helpful. Watching it used in a real print conversation is where it clicks.

In this workshop replay, you’ll see the upgraded prompt and the AI workflow prompt (it’s more powerful sibling) and see:

• How to structure testimonials around the problems and outcomes prospects actually care about
• How a single customer story becomes three ready-to-use versions for emails, proposals, and your website
• How to build a collection and organizing system so the right proof is always easy to find

STEP 3: Start Using the Same AI Workflow You Just Saw

The full AI workflow featured in the replay above helps you guide the entire conversation, step by step.

When you request the complete workflow, you’ll get:

• The full AI workflow used in the live workshop

• A repeatable process for collecting, formatting, and categorizing testimonials so your team always has the right proof for the right conversation

• An organizing structure built around customer concerns so your reps find the right testimonial in seconds, not minutes

This workflow is designed to support your existing systems — not replace them — by giving you a structured way to capture what your customers already say and turn it into proof your sales team reaches for every week.

It’s designed to be run step by step. If you can copy and paste, you can run an AI workflow.

Optional: Add your phone number if you’d like help applying this AI workflow to your business.

Built for Printers Who Value Simplicity

Your online systems handle the repeatable work. This workflow is for the moments when a rep needs real proof and all they’ve got is “great quality, great service.”

No fancy-pants AI degree required.
No marketing consultant needed.
Just a practical way to turn happy customers into sales tools your team will actually use.

You don’t need to figure out AI on your own.

Join printers just like you already using structured AI workflows to work smarter, not harder.