This page provides details to all updates made to the Marketing Ideas For Printers Terms of Service.
National Direct Mail has been added as a way for subscribers to print, mail, and distribute the direct mail content from ONLY that package anywhere without restriction. The Terms of Service were updated to reflect the difference between Direct Mail Products with Guaranteed Exclusive ZIP/Postal Code Territory and Direct Mail Products with Unrestricted Access.
Marketing Ideas For Printers now offers content and technology integration solutions that are available to use on any website as follows:
The API and Embed Code options are available for use on any website platform regardless of whether you’re a Marketing Ideas For Printers website subscriber or not. While we don’t monitor or regulate what you do with this service, please be aware that if you stop paying the monthly subscription, using the API or Embed Code is no longer permissible. Restrictions of Use: Embed Code and API libraries may be used on any or all of your websites and blogs; however, they must belong to you. You cannot re-sell or re-distribute the content or technology or install it on behalf of your clients.
We also updated the section regarding how we handle your private versus your public information. The updated text is listed as follows:
Marketing Ideas For Printers will not use any of your private prospect, customer, or subscriber information for any purpose other than what is required to fulfill the services we provide to you. That means your private information will not be shared with any other parties without your explicit permission unless we are legally required to do so. When we request private information from you like your name, email address, phone number or other identifying information, it is strictly for the purpose of conducting business with you.
However, the information you’ve already publicly shared (like your website address, for example) is already available for the world to see, and it won’t be a surprise to anyone if we share publicly available information (like your website) with others when they ask to see how we serve our customers. Rest assured, though, that we’ll share only publicly available information. We’ll never share private information about you and your customers; we’ll never ever cross that line.
New customers are now covered by our Six Month, Money-Back Guarantee. It says:
If you’ve followed the Guarantee Guidelines, and you’re not completely satisfied with your subscription to the service(s) offered by Marketing Ideas For Printers during the first six months of your subscription, we’ll refund your implementation fee(s) and all monthly subscription amounts accumulated during those first months, almost no questions asked.
Saying “…almost no questions asked” implies that there are a few questions that will be asked. (There are, it’s worth spending a few extra moments to read this part of our Terms of Service.)
We added a few sentences to the Additional Policies Unique to the Social Marketing Service from Marketing Ideas For Printers section to clarify that the social media content we provide for your use is to be used only for social media channels. Here’s what we added:
It’s social media content. The social media content we provide for your use is designed for use in social media channels, so we expect that you use it as social media content. Please refrain from using the content in other communication channels (like email and printed newsletters, for example).
It seems as though some of our direct mail customers and prospects thought we were a bit heavy-handed in the way talked about the exclusive ZIP/Postal Code Territory for the Direct Mail service from Marketing Ideas For Printers. After we re-read that part of the Terms of Service, we can see how that could have been misinterpreted! We cleared that up with an update to the Terms of Service. We clarified the “no exceptions” part to make sure readers know that it applies to the distribution of the direct mail outside the exclusive ZIP/Postal Code territory.
We also took this opportunity to clarify that you are not allowed to provide a digital version of your direct mail pieces on your website. That’s always been the rule, but until now the language was kind of wishy-washy.
You can see the changes for yourself in the two excerpts below:
Exclusive ZIP/Postal Code Territory. When you subscribe to a Direct Mail service from Marketing Ideas For Printers, you are permitted to print, mail, and distribute the direct mail pieces in the ZIP/Postal Codes identified in your account, but everything else is off limits. There is no need to ask for an exception because it is never allowed. Your mailings may be distributed to any customer who visits your print shop. They may also be delivered with a finished print job. Sales reps are not allowed to hand-distribute your mailings outside your exclusive ZIP/Postal Codes. Your direct mail subscription cannot be inserted in newspapers, magazines, city-wide mailings (like Val-pak), sent by email, or used on your website or the internet. Your subscription is only to be mailed so that the ZIP/Postal Code exclusivity can be protected.
Exclusive ZIP/Postal Code Territory. When you subscribe to a Direct Mail service from Marketing Ideas For Printers, you are permitted to print, mail, and distribute the direct mail pieces in the ZIP/Postal Codes identified in your account. Your mailings may be distributed to any customer who visits your print shop, as well as delivered with a finished print job. Everything else is off limits. Sales reps are not allowed to hand-distribute your mailings outside your exclusive ZIP/Postal Codes. Your direct mail subscription cannot be inserted in newspapers, magazines, city-wide mailings (like Val-Pak), sent by email, or used on your website or the internet. There is no need to ask for an exception to allow the distribution of your direct mail pieces outside of your purchased ZIP code(s) because it is never allowed. To maintain and protect ZIP/Postal Code exclusivity, your direct mail subscription is only allowed to be mailed.