The Pareto principle, also known as the 80/20 rule, says that roughly 80% of the effects come from 20% of the causes. You’re probably more familiar with the business version of that rule which says roughly 80% of your sales come from 20% of your clients.
The other 80% of your clients that remain are important too. You won’t want to ignore them! Why? Because that 80% of your customers are providing 20% of your sales, and:
Social media marketing is low cost marketing with few risks and enormous potential. It is the perfect way to stay connected with all of your customers, including the often overlooked 80%.