Effective marketing creates and delivers value-based arguments for why people should buy your products. Successful marketing is the growth engine for your business – it’s what drives profits. To succeed in printing, you must attract prospects who buy from you, find satisfaction in your services, and become committed customers. But prospects won’t come if...
Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. This month, we’re diving into a topic sparked by a conversation with my daughter, Tessa, about an unusual traffic marvel – England’s 7-circle Magic Roundabout –...
Your print buyers expect top-quality products, rapid delivery, and personalized services. To stay ahead in the game, you must master the art of customer service. Standing out for exceptional customer service is easier than you might think. Here are some practical tips and strategies to help you excel! Know Your Print Buyers First and foremost, know your...
Your print shop works hard to produce quality printed materials that your customers are proud to distribute to promote their businesses. It seems only right that you would also produce quality printed marketing materials to promote your own business. The direct-mail pieces we provide allow your print shop to let someone else (us!) handle the marketing...
Birchbox is a beauty subscription service that revolutionized the way consumers discover and experience cosmetic products. Launched in 2010, Birchbox introduced a unique concept of delivering monthly boxes with a selection of sample-sized beauty products to subscribers for a flat rate of $10. This approach eliminated the need for customers to invest in...
Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. Today, we’re venturing into the mystical world of video games – yes, you read that right – with a spotlight on Zelda. Our journey begins by exploring how Kathy, our fearless...
The best intentions seem to fall by the wayside without one simple yet hard thing: accountability. For most of us, these intentions start out with a goal and some sort of declaration. “I’m going to lose 20 pounds! Yeah, but how? I know! I’m going to start going to the gym every day and stop eating sugar completely.” Or translate this over to the mind of a...
Diving into the online print market is no walk in the park. Giants like Vistaprint and Shutterfly dominate the scene with their vast offerings and savvy marketing, setting a towering standard for smaller printing companies aiming to establish their spot in the market. Yet, there’s room for the David’s in this Goliath’s world. Smaller print...
Summer can mean a slower pace when it comes to the busyness of life. But don’t let that slowdown trickle into your marketing efforts. Staying front of mind through the summer months requires intentionality. Take a look at the print marketing options we offer, and consider adding one of them to your lineup this summer! DOWNLOAD OF THE MONTH CLUB The April...
While print marketing requires an upfront investment, the rewards are worth it! When you want to convince potential print buyers this is true, consider sharing these five examples of successful print marketing campaigns. Jersey Mike’s: Creative Coupon Promotions Breaking into a new market is tough, and the restaurant industry is no exception. When Gerrit...
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