Showcase Your Advantage
Local Edge is specifically designed to highlight the four advantages that can only come through a local printer: The Print Advantage, The Local Advantage, The Creative Advantage, and The People Advantage.
This robust, low-cost solution will set you apart from the big box printers by showcasing your strengths and highlighting what sets you apart.
Written to Sell Locally
Local Edge gives you the advantage in the growing world of big-box printing giants. With crisp writing and attention-grabbing graphics, this postcard reminds print buyers that you are their source for high-quality, affordable printing.
Full Color
Local Edge is designed for four-color postcard production.
Fully Customizable
Provided as an industry-standard Adobe InDesign digital file and fully customizable. Use the content provided as-is or add your own unique flair to the postcard by adding your own custom content. After just a few minutes of personalization, you'll have a production-ready postcard.
Print Ready
All direct-mail marketing materials provided are print-ready. All writing has been researched, edited, proofed, and copy-fit, and our illustrators, cartoonists, and graphic designers verify that all graphics are provided in industry-standard, print-ready format.
What Customers Are Saying:
“Keeping ourselves in front of other area small businesses helps us maintain our reputation of a reliable, community resource. We use Local Edge from Marketing Ideas For Printers as our locally-focused direct mail solution. Mailing it every month helps keep our revenue consistent, and we even see an uptick in our sales after mailing.” Joe Donahue, Snap Print
Click here to read the complete case study from Snap Print’s experience with Local Edge
Available File Formats:
Adobe InDesign Creative Cloud
IDML files provided for use with Adobe InDesign CS6, CS5, and CS4
Available Color Formats:
Four-Color
Printing Details:
8.5” x 5.5” with bleed, hairline registration
9″ x 6.5″ Every Door Direct Mail (EDDM) file also included
Suggested Audience:
Your local area print buyers
Print Shop Profile:
Printers who wish to increase their local customer base
How It Works:
A link for the press-ready file of the text and artwork is sent via email on the 15th of each month, two months ahead of publication. Drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s).
Not sure which direct mail package is the perfect fit for your business?
COMPARE DIRECT MAIL PACKAGES AT-A-GLANCE
Local Edge - Marketing, content, & technology to help printers sell more printing - $59/month
Subscription includes text, artwork, and exclusive mailing rights to one ZIP code. Purchase rights to additional ZIP codes for $10 each, per month. You can sign up here or call us at 1-800-736-0688.
Other Direct Mail Products:
How it Works
History
Success Stories
in downtown Fargo, North Dakota in the early 1990s
In 1988, Mike Stevens, the owner of Express Press in Fargo, North Dakota, founded Ink Inc., an ad agency specializing in designing direct-mail marketing materials for the printing industry.
Mike was frustrated that it was so time-consuming and expensive to create his own direct-mail marketing for his print shop. That’s when he had the idea of creating the direct mail campaigns as camera-ready artwork so other printers could benefit, too!
It didn’t take long for the results to start coming in. By the end of that first year, Ink Inc. had over 100 subscribers in 22 states. Ink Inc. was a hit! Many printers reported that Ink Inc. was able to provide them with much better artwork than they could design in their own shop, at a fraction of the time and cost.
Ink Inc. is now part of Marketing Ideas For Printers. Names have changed, but the purpose hasn’t: Direct Mail from Marketing Ideas For Printers helps printers sell more printing.
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
Who We Are
What We Do
Marketing Ideas For Printers
5990 14th Street South
Fargo, ND 58104
(701) 241-9204 (800) 736-0688
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